Rose’s Crumbs

Rose’s Crumbs Chinchin brings the joy of a homemade crunch to Lagos, offering irresistibly crunchy chinchin that feels like a hug in every bite. Crafted with love and care reminiscent of mom’s kitchen, our chinchin blends quality ingredients with a playful twist that keeps the vibe light, joyful, and full of life.

Mission
To deliver consistently crunchy, delicious chinchin that delights both end consumers and business partners.
To create warmth and familiarity in every batch, celebrating the care and moments that make everyday snacks feel special.

Vision
To be Lagos’s go-to chinchin brand for premium, crave-worthy crunch that sparks smiles and lighthearted moments.
To empower resellers with reliable supply, attractive margins, and friendly, transparent partnerships.

Brand Ethos
Taste the Fun: Each cube delivers a burst of crunch and flavor that invites you to forget life’s drudgery and enjoy the moment.
Love and Care: Every batch is prepared with attention, affection, and a home-made sensibility that resonates with families and friends.
Playful Energy: We infuse our brand with light-hearted, joyful energy—because snacks should feel like a mini celebration.

Product Promise
Crunchy, uniform chinchin cubes that maintain their crunch from production to purchase.
High-quality ingredients chosen for texture, flavor, and consistency.
Versatile formats suitable for direct consumer enjoyment and bulk supply for resellers.

For Final Consumers
A delightful snacking experience that blends nostalgic home-cooked warmth with a modern, crave-worthy crunch.
A brand voice that invites laughter, sharing, and moments of “Taste the Fun” in every bite.
For Resellers
Reliable supply: Consistent quality and dependable delivery schedules to keep shelves stocked.
Competitive margins: Attractive pricing structures designed for reseller success.
Supportive partnerships: Clear communication, promotional materials, and flexible order options tailored for Lagos markets.
Brand alignment: Packaging and messaging that reinforce our home-made, fun-loving story to attract and retain customers.
Market Focus: Lagos State
We understand Lagos’s fast-paced, vibrant food culture and aim to be the preferred crunchy snack for families, students, and busy professionals.
Localized flavors and packaging considerations to appeal to Lagos shoppers while maintaining universal appeal for broader markets if needed.

Core Values
Authenticity: We stay true to a home-made craft ethos.
Joy: Encouraging daily moments of happiness through snacking.
Partnership: Building win-win relationships with retailers and distributors.
Quality: Commitment to superior texture and flavor in every batch.